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Ad Buster
The ad features a child enjoying a nice Cola as it drips down his chin. The Enjoy Obesity campaign is comparable to Coke's vintage Enjoy Coca Cola campaigns. In addition, adding the copy with the same font as their newest Open Happiness campaign supports an equivalent campaign. Simply using the iconic red and white color scheme, makes it similar to ads they have already done.
Re-Create Ads
Assignment created for Advertising Copy and Layout Class to take existing advertisements identify what need from Maslow’s Hierarchy the ad is trying to display and use Photoshop to change the ad to target a different level of need.
Orignal
Re Created
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